By C. Henry Adams , President and CEO of Broadcasting Interest Enterprise, Inc.
(A Micro-Blog written Saturday, October 8, 2011)
This is one of those 'did you know' moments.
Did you know that your favorite American Past-time could boost your economy in your area?
Past-time or pastime, is a period of time you spend for relaxation, enjoyment and or entertainment purposes.
Somebody said, "Alright C., name some Past-time Events?"
My Answer: Little League Games, Playing Sports or Exercising in a Park, Church Fish Fry, Skating Rink, Movie Theater, Scary House, watching a parade and much more to name a few.
Wait there's more! LOL Watching a Game on TV, participating in a Tailgating Party with or without tickets to the game.
Did you know that if your City's NFL, College, High School or even Little League team makes it to the playoffs & win the championship, you win too?
Somebody said, "Wait-a-minute C., are you trying to say if I live in Atlanta & I'm a Dolphin's Fan, but the Falcons win the Superbowl, I win?"
My Reply: Absolutely. Yes, the NFL makes money. But, so does stores, bars and other companies within the Atlanta area. Why? It boost morale.
Here is a 'short' list of companies and or organizations that could directly and or indirectly benefit from a boost in morale possibly leading to a spending spree large or small:
1) Grocery Stores
2) Liquor Stores
3) Stadiums and their Vendors
4) Cable TV/ Digital TV/ Satellite
5) Mass Transit
6) RV/Truck/Car Dealerships
7) National Historic Parks
8) Restaurants
9) Hotels / Motels
10) Public Sports Parks
11) Internet Business(es)
12) Retail Stores
13) Insurance Companies
14) Art / Music / Drama Theaters
15) Bars
16) Gas Stations
17) Other Government Services
18) Billboard Companies
19) Vehicle Repair Shops
20) Movie Theaters
21) Church and other Religious Organizations
22) Non-Profit Organizations
23) Private Institutions or Colleges and Universities
Somebody near me said, " That sounds crazy, are you saying it stimulates people to want to spend and thus give employment to others?
My Answer: Yes, plus it perhaps support positive thinking.
Somebody asked, "C. Henry, how can small to medium sized business(es) benefit from Past-Time Events?
My Answer: Become a Sponsor on an 'Affordable Sponsorship Level'. This means if you can afford the money to advertise, pay for the Ad in a small to medium sized periodical, church bulletin, non-profit organization event program, magazine or newspaper.
An 'Affordable Sponsorship Level' could be a donation made to a Church or Non-Profit Organization where they display your business information as a patron or supporter.
However, please be fully aware of what it is you are supporting! You don't want it to backfire. Anything you support should be a Win - Win Situation with a long-term, 'plant the seed', common sense approach to generating business from everyone.
An 'Affordable Sponsorship Level' should go Hand-in-Hand with 'Grass Root Marketing'.
Certain clients BIE have reaped benefits when we shared this strategy.
This means, we all (Owners & Employees) must improve our 'soft skills', customer service skills and ability to provide services or products with a smile.
Furthermore, while doing these things mentioned above; we must represent our companies in the community in 'person' while participating in various activities such as past-time events.
Warning: If you are hated in your community, perhaps you might want to find a way to resolve whatever differences exist when taking the approach mentioned above.
Oh, one more thing before I go. 'Grass Root Marketing' works well when you display pictures of your participation on Social Media, TV Ads, your Web site and other Marketing or Advertisement Mediums appropriately and or professionally when relating to an event you supported.
Broadcasting Interest Enterprise, Inc. A Business Development & Telecommunications Consulting Firm | (404) 348-8319 | www.biemediagroup.com
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