Utilizing Social Media And Outdoor Advertisement To Reach Bereaved Loved Ones: An Interview with Alfonso Dawson Mortuary, Inc.

In between the telephone calls received and family members of deceased love ones stopping by to pickup Death Certificates, the Alfonso Dawson Mortuary Staff is always friendly and professional.

Recently, I had the opportunity to visit this Southwest Atlanta Landmark and speak with Mrs. Phoebe Dawson-Ushery, the President of this Family Owned & Operated Business.

Despite her busy schedule, she took a few minutes with me to tell us about the firm while she multi-task. When I say that she performed more than one duty, I meant it.

One moment she was answering phone calls personally, assisting a family member with insurance papers and addressing a Funeral Director in another instance.

Nevertheless, I was able to slip in seven questions regarding this organization below:

C. Henry Adams: Greetings Mrs. Phoebe Dawson-Ushery, thank you for taking time to interview with BIE Media Group today. Could you tell us how long have Alfonso Dawson Mortuary, Inc. been apart of this Community in the City of Atlanta?

Mrs. Phoebe Dawson-Ushery: Alfonso Dawson Mortuary, Inc. has been apart of the Southwest Community in the City of Atlanta for 45 years.

C. Henry Adams: Wow, that's nearly half a century, thank you. For those individuals who are not familiar with this area, but need a Funeral Home for their Family, where then are you all located?

Mrs. Phoebe Dawson-Ushery: We are located at 3000 Martin Luther King Jr. Drive Southwest in Atlanta, Georgia 30311.

C. Henry Adams: Now, I understand that the Mortuary is accessible to the public via MARTA, as well as, that it is about 1.5 miles from either Interstates 285 and 20 respectively on the west side of Metro Atlanta . What are some of the ways that a Family or Individual can contact you?

Mrs. Phoebe Dawson-Ushery: A Family or Individual may call us 24 hours a day, 7 days a week at (404) 691-3810. We are also on the web 24/7 at dawsonmortuary.com. admatlanta.com and funeralesatlanta.com. A family or individual may contact our Internet Staff at alfonsodawson(at)aol.com, customersvc(at)dawsonmortuary.com as well.
Oh, we are also on Facebook, Twitter and Linkedin to name a few.

C. Henry Adams: So I understand that Alfonso Dawson Mortuary, Inc. was one of the first Funeral Homes to embrace Social Media and Social Networking in late 2008 and early 2009 before it became popular. What services do Alfonso Dawson Mortuary, Inc. offer?

Mrs. Phoebe Dawson-Ushery: Alfonso Dawson Mortuary, Inc. offer a professional/ compassionate staff, pre-arranged services, a large selections of caskets, cremations, memorial urns, domestic & international shipping services of loved-ones and burial arrangements at Resthaven Gardens of Memory Cemetery.

C. Henry Adams: And I gather that for 45 years of performing these services, you all are quite the experts in what it is that you do. Also, I notice you did not mention the Spanish-Speaking Counselors, Insurance Agent, Hair Dresser and Licensed Funeral Directors available, so I was just going to add that to your offerings. OK, so tell me something. Has Broadcasting Interest Enterprise, Inc. or I should say BIE Media Group been helpful in Web Development, Internet Marketing, Social Media Marketing and Outdoor Marketing for your firm?

Mrs. Phoebe Dawson-Ushery: Yes, extremely helpful. They enhanced our web site and brought us up to speed in a new era of marketing for small to medium size business. We are on some of the most popular social networking sites known to today as a result of their services. BIE provides excellent customer service with the willingness to accomplish goals set forth through marketing to the public.

C. Henry Adams: Does Alfonso Dawson Mortuary, Inc. like its Outdoor Billboard Advertisement that BIE Media Group designed, developed and setup with the assistance of CBS Outdoor?

Mrs. Phoebe Dawson-Ushery: We love it! We are very proud of the billboard. It definitely helps to reach our target market in specific areas.

C. Henry Adams: Well, thank you very much Mrs. Dawson-Ushery for the interview. Before I go, could you tell us what are the famous words of the Late Alfonso Dawson Sr. that your Mortuary stands by today?

Mrs. Phoebe Dawson-Ushery: Our Father would always say, "We are large enough to serve you, yet small enough to appreciate your business."

C. Henry Adams: "Large enough to serve you, yet small enough to appreciate your business." Great words to live by, again thank you for taking some time in your busy schedule to meet with us.

C. Henry Adams is President and CEO of Broadcasting Interest Enterprise, Inc. - a Business Development and Telecommunications Consulting Firm established in August 1998.


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